Apple will launch a new iPhone next month

Apple will unveil the latest version of its iPhone on September 10, according to a new report. Apple did not immediately respond to a request for comment. Likely to be called either the iPhone 6 or iPhone 5S, the phone's release date would fit the schedule Apple has established since the first iPhone was released in 2007. The company has released a new iPhone model every year, and the release dates have all been in the summer or fall. The release date is the most recent, and probably one of the most accurate, rumors that precede this Apple release. Android-based phones like Samsung's Galaxy S4 have put a dent in iPhone sales, while some critics have said the latest updates to the iPhone and iPad lack significant innovation. READ: How Samsung is out-innovating Apple The new iPhone will run iOS 7, the latest version of Apple's mobile operating system, which includes new typography, redesigned icons and a new color palette. --The new phone will likely be the iPhone 5S and keep the same design as the current iPhone 5. --The company will also roll out a cheaper version of the iPhone, largely for sale in emerging markets. Apple Senior Vice President Phil Schiller has tossed cold water on this idea, though Apple is known for misdirection in advance of new product releases. --Since there will be a cheaper iPhone, Apple will discontinue production of older models. --There will be at least one larger iPhone model, with a 4.7-inch screen, a 5.7-inch screen, or both to compete with big-screen rivals from Samsung, HTC and other makers.