Google is a great place for small businesses to reach both local and national customers, which is why many companies won’t think twice about paying a consulting firm to aid in their Google strategy.
“Google Places” lets a small business claim its listing and provide specific information to draw in potential Web customers.
“Google Analytics” is another good tool for small businesses, which allows them to analyze what search terms attracted a visitor to its Web site and what content they checked out while on the page. Knowing what attracted a browser to their site allows businesses to make more informed decisions on what to focus on with search-engine advertisements.
Many small businesses, getting feedback is key to making sure customers’ needs are being met. “Google Moderator” can help small businesses do just that. The tool, which can be embedded onto companies’ Web sites, allows owners to post questions, solicit suggestions or get general feedback. Find step-by-step instructions, including screen shots, on how to embed the tool here.
To help keep up to date, try visiting Google’s small business blog. The search giant recently highlighted some new apps that could help a small business. For instance, the company highlighted RescueTime, which is an online app that measures the time spent on applications, Web sites and documents.
Getting tips from Google is great, but sometimes learning about other small businesses’ experiences using is may be even more valuable. Google includes real-life stories from successful small businesses on the Google Small Business Blog.
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